Business Card Printing and Design With a Professional Touch

With businesses trending largely toward digital marketing and advertising, the single stand-alone seems to be the business card.A quality business card, not only conveys your contact information, but the overall image of the business. Don't expect the card to tell the consumer everything that your company does. It is important that you don't over-design the card with too much information or distraction. Remember space is limited. Keep it simple. Use your logo as the basis, this should be the largest element on the card.Most people tend to scan over marketing materials such as cards, brochures, flyers, or other forms of advertisement vs. actually reading them. Meaning, they don't actually read every word, but quickly scan looking for desired information. This is why it's best to provide only concise, pertinent information. If you have several social media accounts, provide the one that you are most active on. Make sure that the information that you are conveying has contrast to the background so that it is readable. The same applies to the font-style, make sure it is readable. Cosmetic appeal and accuracy of information is what you are shooting for. Is the information clear and concise? Is the information accurate and up to date? If you can answer yes to those two questions, you're doing alright.Your business card is a reflection of your business. It's best not to skimp on design, style, or paper to save a few dollars, if it isn't an absolute necessity. Most business cards are printed on a 12pt. card stock, to 16pt. card stock which are pretty durable. Some companies will offer cards on a 80lb to 100lb cover stock. The cover stock is not as thick and sturdy as a card stock. For a more professional image, stick with a premium card stock. There are also coating options which give you an option for a high gloss appearance. Although this looks really nice, it isn't recommended for a surface that needs to be writable. An example of needing a writable surface would be on a doctor's business card. Having a "next appointment" on the back of the card that needs to be filled in for the patient would be an example of where gloss will have a negative effect. Some companies will offer more intricate designing options, such as Spot UV Business Cards. The spot UV cards are relatively inexpensive, but extremely eye-catching and elegant because only selected areas have a high gloss, while everything else has a matte finish. As you can see there are many things to consider when creating a business card, and the level of professionalism that your company portrays. Keeping it simple on a thicker stock will provide you with a nice, professional business card.